Rejuvenation Winter Lookbook

eCommerce Landing Page Design and Video Editing

Project Overview

One of my favorite things about working for this brand is capturing the essence and sentiment of the home. Creating a cozy and welcoming sense of place for friends and family, a relaxing retreat for yourself and your loved ones... these feelings inspire my design work, and they feel particularly alive in this lookbook.

Tools
Figma, Adobe Experience Manager, Adobe Premiere Pro, Adobe Rush, Curalate

Team
1 UX/UI Designer
1 Front-End Developer
1 Copywriter

My Role
End-to-End Design
Product Build

Timeline
Sept - Nov 2023

Problem

Migrate the function of a retired catalog to site and improve interaction with an engaging user flow. Our goal was to provide inspirational content while visually highlighting  products and showcasing design authority.

Solution

Increase emphasis on inspirational photography and romantic copywriting to set a vivid scene of gathering for the holidays. Create a more dynamic user experience with shoppable imagery and video content.

VIEW THE LOOKBOOK

Design Process

1

Discover
Competitive Analysis

2

Define
Goals and Objectives

3

Ideate
Information Architecture

4

Design
Iterate, iterate, iterate!

1. Discover

Competitive Analysis

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

2. Define

Goals and Objectives

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

3. Ideate

Information Architecture

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

4. Design

Iterate, iterate, iterate!

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Conclusion

Next Steps

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.